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At BTR Web Co., we help college athletes take full control of their Name, Image, and Likeness (NIL) opportunities. Whether you’re new to the world of NIL or looking to grow your personal brand, we provide expert guidance on how to build, manage, and monetize your online presence. We’re dedicated to helping athletes maximize their value and achieve success both on and off the field.
Building Your Brand for Success in the New NIL Era
What We Offer
We help athletes define and strengthen their personal brand by crafting a unique voice and strategy that attracts NIL deals and sponsorships while staying authentic to who they are. Through a tailored content strategy, we guide you on what to post, when, and how to engage effectively on platforms like Instagram, TikTok, and YouTube. Additionally, we build Shopify-based websites, empowering athletes to own their digital real estate, showcase their brand, and even sell merchandise with minimal risk. For those new to social media, we handle digital profile setup, ensuring your name, image, and likeness are professionally represented across all platforms.
We begin by auditing your current digital presence and assessing opportunities for growth.
Audit
After the audit, we work together to build a personalized strategy for your brand, aligning it with your goals and strengths.
Brand Strategy
We guide you in content creation, helping you understand what resonates with your audience and how to grow your engagement
Collaborative Content Creation
Whether you're looking to secure NIL deals or run your own merchandise store, we provide continuous support to ensure you maximize every opportunity.
Ongoing Guidance
Why Choose Us?
What sets BTR Web Co. apart is our personalized approach and deep understanding of athletes’ needs. As a former D1 (Roll Tide!) collegiate athlete, our founder knows the ins and outs of balancing sports, school, and personal branding. Our services go beyond just social media management—we help athletes build true value in their brand, positioning them to earn top dollar when securing NIL deals. Plus, we offer expertise in e-commerce, helping athletes set up online stores to sell their own products with low-risk, high-reward strategies.